The title of today’s blog is a very famous Latin phrase, which translates to English as, “in wine, there is truth”. I’m not a big wine drinker, but I am drawn to the variety of labels (as well as wines) out there. Truth be told, half a glass of red wine will knock me on my ass, but that story is for another time.
I recently found myself perusing the wine shelves at the local supermarket and was amused by the labels and names some of these companies use to try and entice their consumers. I imagine that wine is very much like a book, rarely do the contents match the unique cover. Unfortunately for me, I do still judge books by their covers, so if I drank wine I would definitely invest in some of these clever titles.
With hundreds of thousands of wine selections out there, this is just scratching the surface of the ingenious marketing techniques of the wine and spirit industry. Wine bottle labels seem to be taking a page from brewers that bestow clever or obscene names onto their beers (Buttface Amber Ale, Hoptimus Prime, Moose Drool Brown Ale, etc). I welcome this trend with open arms, but I don’t think we have pushed the boundaries far enough. Let’s go even further and really try to appeal to the younger demographic, maybe introduce scratch and sniff labels or just use crayons to draw the desired visual.
It makes me want to become a sommelier just to find the most clever or unique brands. Instead of carrying a tastevin around my neck (a small, shallow silver cup for tasting wines) I would have a monocle to inspect the labels closer.