Original Syntax

original (adjective) created directly and personally by a particular artist; not a copy or imitation; not dependent on other people’s ideas; inventive and unusual.

syntax (noun) the arrangement of words and phrases to create well-formed sentences.

Just like Tom Walker and Jabez Stone, I have recently made a pact with the Devil.  If you have no idea who those two individuals are, click their names then visit your local library…after you finish reading this entry.

The root of all evil.
The root of all evil.

A short time ago I joined the millions of other internet entities that allow Google AdSense to advertise on their website, in exchange for compensation…in the form of money.

For those of you unfamiliar with the concept of AdSense, it’s a service that places very specific advertisements on websites that are generated from a visitor’s online search history, as well as the website’s content.  For example, if you completed an online search for new shoes recently, you might see an advertisement banner for a shoe company on cyngle.com later that day.  The ad banners also adapt to the website’s content.  If the blog I had written was about rabid dogs in Anchorage, the advertisement may be for the Humane Society, tourism in Alaska or if you are very lucky, dogsledding tours in Alaska.  If visitors to cyngle.com choose to click on the advertisements, Google keeps track of the times the links are selected and eventually cuts a check to pay the website owner (aka: me).

I do not expect to be able to retire from this arrangement, but it might be nice to pay for my website hosting and any other additional costs with the monies produced from this agreement.

People might call me a sellout, but let me be clear about how I feel about that label.

I’m good with that.

Personally, I don’t much care for other people’s opinion of me.  I live my life in a positive way and try my best to be a good person.  If I want to allow a large corporation to use me to make those pockets even deeper, while at the same time throwing a little coin my way, well then, like Mr. Robert Brown used to say, that’s my prerogative (that’s right…a Bobby Brown reference).

Google has to approve each website that applies for AdSense.  The process takes time, but eventually I passed the first phase and was allowed to put blank ads on the site before they could approve or deny my site for AdSense.  Initially, they are looking for content on the thousands of websites they review weekly.  Ultimately, they want a website to be unique and full of original content, which also has a high number of visitors.

One out of two ain’t bad.

As far as increasing the number of visitors to cyngle.com.  My online entity is not something that raises eyebrows or goes viral due to my comments or content, so I really do not care what the rest of the online community thinks about me and my revenue generator.  I created this site by myself and continue to write my blog for myself.  I do not allow guest bloggers from other blog sites to increase my visitor count, because I do not really know (and quite frankly may not approve of) the people who want to use my site for their personal gain.  I am a member of the Maui Blogger’s Network group page on Facebook which I find to be a valuable source to gain perspective and draw motivation from time to time.  I do not attend social media classes, meet ups or have a HootSuite account and guess what?  I have no regrets whatsoever that I am missing out hundreds of potential followers.  I rely on word of mouth to attract new viewers and if they enjoy the website, then my hope is they check back regularly.

I produce 100% original content on my site.  Not an easy task, but I am very proud of that fact.  I do not post other people’s pictures without their permission or without giving them credit.  I do not allow content to be copied and pasted from other sites.  Most of the pictures and all off the writing come from your’s truly.  It’s not an easy thing to continue to write and share things online when you don’t do it to become famous or have ulterior motives.  I do not have any products to sell.  I do not want to be a writer, never have.  I do not usually have anything to say about current events or controversial issues.  I guess that is why I enjoy maintaining this blog so much.  I have no direction I need to go with in.  I’m not a photography site, nor am I a travel blog, yet I continue to do both.  I might write about taking pictures one day, carving pumpkins the next, then pretend to be a famous dead person and write creatively.  What a  great way to live one’s life.

Enjoy my words and photographs responsibly.  Who knows where they may take us.

Vincent Lorusso Written by:

A life is not important except in the impact it has on other lives. - Jackie Robinson

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